Roman at heart, Valentino Beauty is a colour cool couture brand. BORN IN ROMA fragrances are tailored for people living their life freely, while embracing their heritage. Born in Roma Yellow Dream is inspired by the iconic golden sunrise of Rome, known as the Golden hour. In Roma, daylight hits the streets. The sun advances across the cityscape. Memories of the night become another new beginning. Imaginations of our past inspire dreams of tomorrow. Bathed in yellow light, the eternal city stirs. Born in Roma Yellow Dream celebrates a new beginning, full of life, hope and optimism painting a scented picture of Roma. Where a romantic golden light clashes with a street fluro attitude, reveal the character traits of the Valentino woman: sparkling, vibrant, and confident. Composed in three steps around Valentino s Colour, Cool, Couture notes, this musky floral eau de parfum intrigues with a floral lift of a thousand rose petals, twisted with a new clean and fresh addiction. THE COLOUR TOP NOTES: Hand-harvested in Calabria, southern Italy, bergamot essence awakens the senses with its radiant and sparkling initial impression, energized by fizzing, zesty notes of Italy s primofiore lemon. This celebration of colour highlights the energy and joie de vivre of the modern Valentino woman. THE COUTURE HEART NOTES: The luxurious notes of Damascan rose essence creates a blooming and luminous femininity combined with the airy, yet tender freshness of Peony. THE COOL BASE NOTES: a contemporary clean accord is entwined with a sensual white musk overdose that develops into a lingering powdery softness. The creamy, yet spicy notes of Madagascan Vanilla ensure a sensual, long lasting addiction. The bottle is designed with the iconic Valentino Rockstud: inspired by Roman architecture, this small pyramidal shape transforms a bottle from classic to edgy. The bottle is multi-facetted and energized by a yellow fluro signature. The BORN IN ROMA creation started with a dialogue with Valentino s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, a city where cultures and aesthetics layer on the walls. Reverence and irreverence collide. BORN IN ROMA pays a tribute to both haute couture and street culture that coexists in Maison Valentino designs. It is about an attitude towards life: I claim my heritage and I create my own rules. Dream is the language of the soul Pierpaolo Piccioli, Maison Valentino Creative Director.