Visual Communication by Janis Teruggi Page - 9781394364190
Visual CommunicationInsights and Strategies
Author(s): Janis Teruggi Page
Format: Paperback
Publisher: John Wiley & Sons Inc, United States
Imprint: John Wiley & Sons Inc
ISBN-13: 9781394364190, 978-1394364190
Synopsis
Analyze, critique, and create visual content across communication careers Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lensesvisual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergencefor analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media.
This updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites. Coverag.
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Details:Visual Communication by Janis Teruggi Page - 9781394364190
Visual CommunicationInsights and Strategies
Author(s): Janis Teruggi Page
Format: Paperback
Publisher: John Wiley & Sons Inc, United States
Imprint: John Wiley & Sons Inc
ISBN-13: 9781394364190, 978-1394364190
Synopsis
Analyze, critique, and create visual content across communication careers Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lensesvisual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergencefor analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media.
This updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites. Coverag.
Price now:
From
£52.00
To
£54.19
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Product Description
Visual CommunicationInsights and Strategies
Author(s): Janis Teruggi Page
Format: Paperback
Publisher: John Wiley & Sons Inc, United States
Imprint: John Wiley & Sons Inc
ISBN-13: 9781394364190, 978-1394364190
Synopsis
Analyze, critique, and create visual content across communication careers Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lensesvisual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergencefor analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media.
This updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites. Coverag.
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
type | textbook |
Brand | John Wiley & Sons Inc |
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