Platform Power and Policy in Transforming Television by Tom Evens HARDBACK
Explore the evolving landscape of television markets with 'Platform Power and Policy in Transforming Television Markets'. This book delves into the concept of 'platform power' and how it reshapes the TV industry in the multi-platform era. Discover how various TV platforms and distribution methods compete and influence market control. Extending established 'platform theory' to the TV industry, this study examines the emergence of platform economies and their impact on international relations and the global media value chain. Providing critical analysis beyond a purely legal or technology-driven perspective, it offers deep insights into the economic, political, and consumer-level transformations within the global TV value chain. This first edition, written by Tom Evens and Karen Donders, features 304 pages and 7 b/w illustrations, presented in a durable hardcover format. Summary: Platform Power and Policy in Transforming Television Markets, Hardback, First edition, Tom Evens, Karen Donders, English, 304 pages, 7 b/w illustrations, Springer International Publishing AG, Palgrave Macmillan Cham, 13/04/2018, ISBN 9783319742458.
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Details:Platform Power and Policy in Transforming Television by Tom Evens HARDBACK
Explore the evolving landscape of television markets with 'Platform Power and Policy in Transforming Television Markets'. This book delves into the concept of 'platform power' and how it reshapes the TV industry in the multi-platform era. Discover how various TV platforms and distribution methods compete and influence market control. Extending established 'platform theory' to the TV industry, this study examines the emergence of platform economies and their impact on international relations and the global media value chain. Providing critical analysis beyond a purely legal or technology-driven perspective, it offers deep insights into the economic, political, and consumer-level transformations within the global TV value chain. This first edition, written by Tom Evens and Karen Donders, features 304 pages and 7 b/w illustrations, presented in a durable hardcover format. Summary: Platform Power and Policy in Transforming Television Markets, Hardback, First edition, Tom Evens, Karen Donders, English, 304 pages, 7 b/w illustrations, Springer International Publishing AG, Palgrave Macmillan Cham, 13/04/2018, ISBN 9783319742458.
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Product Description
Explore the evolving landscape of television markets with 'Platform Power and Policy in Transforming Television Markets'. This book delves into the concept of 'platform power' and how it reshapes the TV industry in the multi-platform era. Discover how various TV platforms and distribution methods compete and influence market control. Extending established 'platform theory' to the TV industry, this study examines the emergence of platform economies and their impact on international relations and the global media value chain. Providing critical analysis beyond a purely legal or technology-driven perspective, it offers deep insights into the economic, political, and consumer-level transformations within the global TV value chain. This first edition, written by Tom Evens and Karen Donders, features 304 pages and 7 b/w illustrations, presented in a durable hardcover format. Summary: Platform Power and Policy in Transforming Television Markets, Hardback, First edition, Tom Evens, Karen Donders, English, 304 pages, 7 b/w illustrations, Springer International Publishing AG, Palgrave Macmillan Cham, 13/04/2018, ISBN 9783319742458.
Product Specifications
General | |
|---|---|
format | hardcover |
Language | english |
type | book |
Brand | Springer International Publishing AG |
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